The aim of the Puanga iwi challenge was to find a way to get Maori to engage with us and hopefully sign up and complete our programme. We took the new year, new you campaign we started in 2021 and put a Maori spin on it, with it coming into the Maori new year. Making it a challenge between two local iwi definitely helped boost interest. We’ve managed to get 12 people signed up in 10 days which is really good! Due to it being an iwi challenge it helped focus in on our target population but I think the incentives of the programme is what is getting people to buy in and will help them to stay committed throughout the programme.
The challenge starts 1 May 2021 and ends 30 June 2021.
For more information, contact Dyllon O'Callaghan on 06-759-4064